Way back in the late 1930's, today's luxury powerhouses Bentley and Rolls-Royce combined. Their marriage lasted more than seventy years. They grew old and senile together, living happily ignorant of the technological and aesthetic winds that altered the surrounding world. Then - as if out of the pages of their history together - Germany invaded. Volkswagen bought the companies. Then, in soap operatic style, BMW seduced Rolls-Royce, and they eloped together and are today happily married. These two companies, locked in a decades-long, ever-increasing stagnancy, split. And as all such stories go, they were left to rediscover how to go about life on their own.
They chose very different paths. The elopement gave Rolls-Royce an injection of renewed youth and energy. The first new Rolls under BMW's reign was surprisingly ballsy. The Phantom's looks were fantastically controversial and the engineering and quality both brilliant in the extreme. They charged a premium for this new pinnacle of automotive achievement: $400,000. Meanwhile, Bentley went the opposite direction. Borrowing platforms from the Volkswagen Phaeton and Audi A8, Bentley made 'budget' models, the Continental GT coupe and GTC convertible and the Continental Flying Spur sedan. These were brilliantly built but...not so controversial and more sort of...boring and German. Bentley's noveau riche models were essentially upmarket VWs. To keep the geriatric end of their fan base happy, they continued producing re-energized, facelifted versions of their decades-old Arnage and Azure. Like Bob Dole with Viagra though, they still weren't going to be winners when it all got down to business.
So it hasn't looked quite so peachy for Bentley. And to make matters worse, Rolls-Royce unleashed the Phantom Drophead Coupe and Phantom Coupe, both home runs in the same vein as their parent model and - if anything - more modern and captivating. Now though, the battle heats up anew. Rolls-Royce is dipping downmarket into the $300,000 range with the new, BMW 7-series-based Ghost (200EX), and Bentley is casting a line upwards with the all-new Mulsanne. Just look at the names. Think about how they make you feel - it gives a good idea of where each company is going with these newbies.
Bentley Mulsanne
Rolls-Royce Ghost (200EX)
Honestly, I'm with the Ghost. It's what an uber-car should be. It's a daring foray into the future that manages to maintain a connection to its venerable roots. The Mulsanne, while relatively new and daring for Bentley, still looks like a page straight out of history. Despite an all-new platform and vastly reworked engine, it looks like an Arnage with more metalwork and Mark I Mini headlights. The Mulsanne frustrates me. I prefer the Ghost despite a personal and irrational prejudice for Bentley as a company. I prefer the Ghost despite its dull interior and despite the Spirit of Ecstasy that I don't much care for on the hood. I prefer the Ghost because it is a huge slab of tradition with the guts to sport a design of our time for our time, and anything less is a regression into senility and a stubborn refusal to acknowledge and live in this new and changing world. I didn't even want to like the Rolls. But I do. So wake up, Bentley. Rip van Winkles like yourselves miss out on a lot while the world whizzes by.